The Information reports that streaming service could come with a new console. However, it is more likely it would work with the existing Chromecast streaming device. If this service is launched, it would mark Google’s first serious foray into the videogame industry. Sure, the company provides a platform (Android) where millions of games are available, but has never specifically targeted gaming. It makes sense that Google would want a piece of game streaming. As a concept, it is only now taking off and as a nascent market the company could be well placed to capitalize. Make no mistake, this is also an area Microsoft is incredibly interested in. As such, this could be another sector where Google and Microsoft directly compete. This would be especially true if Google does indeed develop its own console hardware. The device would indirectly compete with Xbox One and PlayStation 4. Google has already discussed Yeti with high level developers and publishers. Considering the company’s cloud across various platforms it’s easy to see developers rushing to create for a new service.
Microsoft’s Cloud Gaming Ambitions
Considering Microsoft pegged the Xbox One as a do-it-all living room box, the company somehow slipped on cloud gaming. Sony stole a march with PlayStation Now and Xbox still lacks a cloud gaming component. Last November, then Xbox chief Phil Spencer discussed the company’s ambitions. He said Microsoft plans to have a cloud streaming service within three years. Google may already be on the market by then, but Microsoft may back its more developed gaming ecosystem against its rival. Rumors earlier this week suggested Microsoft is interested in buying Valve. Acquiring the Steam developer would give Microsoft a ready-made cloud game streaming service. Not just that, the biggest one on the market. However, the proposed deal was shot down by Valve’s co-founder, although only in a vague message.
